Case Study: Brace
Crafting A Visually Refreshing Experience In Sparkling Water

 

Background: Brace is a brand that has revolutionized the sparkling water market by adopting a clean, refreshing approach infused with Asian aesthetics. The brand aims to stand out in a crowded market by not only delivering bold and innovative flavors but also by leveraging a vibrant color palette inspired by Asian artistry. Brace recognizes that the visual appeal of its packaging is as crucial as the product itself in conveying the bold flavors and refreshing experience it offers.

 

Initial Challenges

1. Visual Distinctiveness:

   • Establish Brace as a visually distinctive brand in the sparkling water market.

   • Convey the bold and refreshing nature of Brace's flavors through innovative design inspired by Asian aesthetics.
      

2. Cultural Connection:

   • Build a connection with consumers by incorporating Asian design elements that evoke a sense of action, boldness, and refreshment.

   • Leverage a bright color palette to visually communicate the vibrant flavor profiles of Brace's sparkling water.
      

Solutions Implementation:

1. Design Inspiration:

   • Collaborate with designers who specialize in Asian aesthetics to infuse cultural elements into the packaging design and advertising campaign.

   • Draw inspiration from traditional Asian art forms, such as calligraphy and brushstroke techniques, to convey action and boldness.
      

2. Color Palette Selection:

   • Develop a bright and vibrant color palette that reflects the bold flavors of Brace's sparkling water.

   • Conduct consumer testing to ensure that the selected colors resonate with the desired cultural associations.
      

3. Packaging Innovation:

   • Experiment with innovative packaging designs that enhance the overall aesthetic appeal and functionality, aligning with the brand's commitment to a clean bold flavors and refreshing drinking experience.
      

4. Market Research:

   • Conduct market research to understand consumer perceptions and preferences related to packaging design and the influence of cultural aesthetics.
      

5. Brand Storytelling:

   • Craft a brand narrative that highlights the cultural inspiration behind Brace's design, emphasizing the brand's commitment to delivering a bold and refreshing experience.
      

Proven Results:

1. Visual Distinctiveness:

   • Brace successfully establishes itself as a visually distinctive brand, with packaging that stands out on shelves and in the crowded sparkling water market.
      

2. Cultural Connection:
    

   • Consumer feedback and market research indicate a positive response to Brace's use of Asian aesthetics, with consumers appreciating the connection between the design elements and the bold, refreshing flavors.
      

3. Color Palette Impact:

   • The bright and vibrant color palette not only attracts attention but also effectively communicates the unique flavor profiles, contributing to increased consumer engagement and recognition.
      

Conclusion: Brace's innovative approach to flavored sparkling water design, incorporating Asian aesthetics, has proven to be a successful strategy in achieving its objectives. The brand's commitment to visual distinctiveness, cultural connection, and a vibrant color palette has not only set Brace apart in the market but has also resonated positively with consumers. This case study highlights the importance of design in the beverage industry, showcasing how cultural inspiration and a thoughtful color palette can enhance the overall brand experience and contribute to the success of a product in a competitive market.